Not loving the "new" Strava ...

So Strava has changed where they draw the line in their "freemium" business model … Though I'm still waiting for my own copy of the email to tell me about it!

I can see why they had to do something if they where going to stay afloat, but personally I'm not convinced that they haven't gone too far? They'll probably convert quite a few currently non-paying users into paying ones, which is obviously good for them. And equally they'll probably see a few people either delete their accounts, or stop using them, which will reduce their costs slightly. However my concern is, does this restrict the free offering to such an extent that it will be hard to persuade people to join and then upgrade to paying? Time will tell I guess?

Personally, I suspect I will probably upgrade to a paid account eventually but not just yet. I might decide to first invest sufficient money into an investment trust that it will throw off enough income each year in dividends to cover the £48 that Strava will want?